In fact, social media is one of the most influential mediums that you can host your advocacy campaigns. This is because social networks can easily spread the word about key issues and expand your reach exponentially. One supporter will tell all of their friends and families, and each of those people will tell their friends and family, and so on. For your website to support your social media advocacy campaign, you need to clearly advertise and display all of your social media connections.
These can simply be icon buttons that send users to the relevant account. You might even embed a social feed into your website with a real-time log of what your accounts are posting.
This way, supporters can easily start engaging with your advocacy efforts and click through to connect further on all platforms right away. If you want to position your nonprofit as a leading advocate, you might want to create your own content regarding it. Blog content is a key method to add educational resources to your nonprofit website. Many organizations write blog posts to update their supporters on recent accomplishments or just to educate them on industry standards that might affect their mission.
Start writing blog posts on the topics and issues that your organization is advocating for. This can include:. The issues that we advocate for are constantly evolving and changing, hopefully for the better.
These days, modern audiences are warier than ever of corporations and big businesses. You also need to be a catalyst for change. A place for site visitors to sign up to receive emails about volunteer opportunities. A page where site visitors can make a donation. An online store where site visitors can purchase a wildflower seed package in support of the organization.
A Facebook widget that showcases latest posts and updates in real time. The homepage features a carousel of photos from past events. A slide presentation about the featured program is uploaded to the site as a PDF document. Interested in making your own advocacy website after seeing these examples? Start a free trial of WildApricot today. The Illinois Federation of Business Women's Clubs strives to make a difference in the lives of working women in Illinois.
This website has two menus, a main one as well as one for quick access to the most frequently visited pages. A section with links to more information about legislative issues, what people can do to help and the best time to do so.
The Nevada Faculty Alliance advocates for quality education for the common good of their communities by promoting dialogue and effective policies and procedures.
A section that lists services available to members. Offering guidance and services to members in return for their support acts as both an incentive for people to join as a member, as well as another way for the organization to act on their mission. A section with important contacts — there are many people involved and their contact information is listed here should people need to email the organization regarding a specific issue.
The National Foster Parent Association aims to be a respected national voice for foster, kinship, and adoptive families through networking, education, and advocacy. This organization offers a course and a weekly webinar, and people can submit their questions for the webinar ahead of time, making them more likely to participate.
An online store where site visitors can buy a bracelet or a book in support of the organization. The donate page includes a prompt for people to check if their employer would match their donation. The Maryland Affordable Housing Coalition advocates for affordable rental housing in Maryland by ensuring adequate public and private resources, efficient and effective housing programs, and strong support among public officials at all levels of government. The homepage features an embedded video.
Sponsors are displayed on the homepage using a rotating carousel widget, giving them greater visibility. The website has a searchable membership directory that lists member organizations and their contact information.
The North American MenEngage Network works with men and boys to achieve gender equality, end violence, and promote health for men, women and children in North America. The donate button stays in the footer at all times, regardless of what page the site visitor is on — this increases its visibility and creates more opportunities for someone to make a donation. Their past newsletters are all saved in a dedicated archive page as PDF documents. One of the biggest turn-offs in websites is stale information.
No one is going to take the organization seriously if the content in there is outdated. Updating your content regularly brings people up to speed and keeps them reading. It will also improve your search ranking. If it feels like creating new content takes too much time, you could create enough evergreen content and then schedule its release systematically.
It has to be of value to your audience. Your site is a source of information and action. After informing your audience, always take the chance to call them to action.
Let potential donors know how they can help your cause with their donations. If you rely on volunteers, make sure that signing up is easy and that the work required is communicated clearly. If you work on public policy, let your user base know how they can contact their representatives, and give them useful strategies if they do.
These rules are simple but will help you create an advocacy website design that communicates as clearly as it educates. Remember that the quality of your website can directly affect how many people you reach and how many of those people will take action.
Go ahead and create a masterpiece. Ready for more tips or to see how we can help you put them into practice?
Top notch non-profit website design requires the same level of professionalism as is expected of any business web design, especially when accepting donations or aiming to increase awareness. From there, it should serve as a platform to convert them into a donor or volunteer, buying into the mission and helping to further the overall goals.
Powerful non-profit website design accounts for the fact that some people are ready to commit to the cause while others are just beginning their investigative journey. Connect with like-minded people by sharing your successes and the positive impact of the organization regularly. By focusing on regular content, your site will continue to be found, which in turn, helps share your mission and goals with others. Use your blog to educate in an informal environment, showcasing success stories, video testimonials and press releases.
Also, make sure to keep people in the loop regarding upcoming events, plus, share photos from past events to show them what they might have missed. Because people enjoy media in different ways, you will engage a larger following by diversifying your online presence and focusing on multiple platforms. But remember, only focus on as many as you can actively manage.
No one likes outdated social media accounts that sit there empty. Innovative, modern web design is key for nonprofits to make their online presence powerful and helps raise awareness. Within a few seconds, a potential donor has decided whether or not they are going to donate to your nonprofit. There are a lot of factors that play into that decision based on the first impression.
Online giving is growing faster than you might think. In , our Neon CRM users saw a 6. And as online giving increases, the standards for the online giving experience also increases. Better websites help nonprofits build credibility with donors and prospects. A website stuck in will come across as outdated and even unreliable.
After all, websites are more than a donation portal. Improved usability keeps people on your site longer. Traffic to your website is only beneficial if they take the next steps on your site, like signing up for your newsletter or donating. You want your website to drive a big impact.
Some key features you should include to improve your website include:. So much Internet browsing is increasingly concentrated on mobile devices—many of which have varying sizes.
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