The chances are that if the links on your blog or site are open and transparent, and reasonable rather than excessive. They provide value to your visitors, and reasonably cover similar topics or complementary ones. Your links may go out to sites that might link back to yours. A Search Engine might find those links to be legitimate. If you include indications on your pages that you will link back to others who link to you to boost rankings in search results, you may have more reason to be concerned.
You may want to dig deeper into this topic. Here are some papers from Yahoo researchers on detecting spam pages by looking at links:. I mentioned above that search engine ranking signals can be classified as content-based, link-based, and user behavior-based. A few of the papers above look at both links and content to find webspam. Another recent approach from Yahoo looks at user behavior and query logs to find spam pages:.
Lol… was reading this one last night after I dropped by here. Link building is a reality. Look at all the info here just on link spam. Anyways, great stuff as always… more goodies for my collection. I will still likely post on this one Monday as it is mostly done from last night. Reading all the detailed theories above gave me many doubts regarding my linking activities. Link farms and link scheme sites as well as artificial reciprocal linking is becoming obvious as you gain experience being in SEO.
My advice is: be natural. I learned a lot from observing natural linking patterns, blogs linking to each other etc. Thanks for the excellent post. Innovation in how you do your work, instead of just following along with what you might think everyone else might be doing is a good thing. Creating quality content is often a pretty good start…. I agree with you on natural linking — make it easy for people to want to link to you — there are some pretty good lessons to be learned from bloggers who start engaging conversations that can be shared and added to on other blogs, with links back to the original.
As the patent application notes, search engines do find some reciprocal links to be reasonable and legitimate. A number of splogs that link back and forth solely to try to manipulate search rankings is another matter. There are plenty of legitimate uses for recips after all We personally do tend to rely a lot on links for ranking because the nature of our site makes it dificult to post original content. We do try to do a few original author profiles and reviews which are unique to our site but father time tends to restrict us to the bare minimum.
Then we would all know where we stand and be able to optimize our sites based on a level playing field. We have drastically slowed down on link building, the only links on our site are the links that were there pre-removal of recip links on Googles help pages.
Links found within good content are worth more than links that are found among dozens or hundreds of other links on a web page.
If blogs are part of a decentralized social network, then links back and forth are a natural result of conversations. I think that there may be some value to having links from your site out to other sites on the web.
It may help the search engines know more about your site by seeing whom you link to. Something to think about. Using product descriptions from publishers, like many other sites choose to do as well, creates the risk of being filtered out of search results, with other sites showing for those pages. I know that time contraints make it near impossible to come up with unique content, and that often the publisher descriptions can be the most helpful content for actual visitors.
Some sites do provide visitors the chance to add reviews, like amazon. Adding some unique content of your own is a good idea — shame that it does take so long. There might be other things that you could do to attract visitors and links, like a blog or blogs that present unique perspectives on titles for sale in your store.
The web is more than just search engines, and there are more ways to get visitors to come to your pages than just Google, or Yahoo, or live. If you link to provide value to your visitors, and provide valuable information and interaction on your pages that people will link to, then issues involving links that search engines might find manipulative are much less likely to be found on your pages.
I agree completely. Visitors to those pages are more likely to follow those links, and search engines may be more likely to give those links more weight as well.
I wrote about that in the post, but it might have been easy to miss. The patent application mentions that kind of linking as well, and considers it to be a reciprocal link as well. As I wrote above:. The patent also tells is that it will also consider links that are circular as reciprocal links.
Thanks for the heads up. I always believe a 3way linking is much much better than a reciprocal linking. I have reviewed my site and found that there are pages that produce reciprocal links accidentally.
Thus, i place a nofollow on all of the links towards related pages. I also placed nofollow on all my navigation links and i have felt the increase in rankings and search engine traffic. It would be great to see people spending more time on building something that provides more value to people who use their sites than creating link farms. But my concern here is in 3 way link exchange some webmasters link our website to irrelevant website and they ask for their website which is related to our website services.
In this case i use to reject their request. But they still place our website in the irrelevant websites and keep on asking for links. In this case, will the irrelevant linking will affect my website? In search engines point of view how these links are treated? How can i avoid those links from affecting my website rank? Cool, thanks for that info. I had really been wondering what they though about the subject.
Id just speculated they thought the same as Google. Just shows you should not listen to others — get the info form the source. Yes, the patent application does mention three-way linking as something that the search engine might look at and consider reciprocal linking.
The best approach to limit the risk of harm may just be to try to attract a wide range of different types of sites to link to your pages, such as:. Those are a few examples, and you can probably find many other legitimate opportunities to link to others and attract links. But the search engines have shown that if they find something that looks like a link scheme or a link farm that you are participating in, it may have a negative impact on your site.
The Google Webmaster Guidelines seem to get a lot more attention than the ones from Yahoo and Microsoft. Thanks for pointing that out. Lets continue the work with the above suggested points and wait for sometime. Let me see if this helps to maintain my website rankings. I think links start to gain real value as they gain clicks. I however have had a few of these pages rank for keywords. Mostly because every link on that page was to a valid website and the page itself became a genuine resource for visitors to my website.
If you are still trying to improve your visitors experience then even outbound links can be a valuable factor. There are sites that have been banned or penalized for engaging in reciprocal link exchanges and the buying and selling of links for PageRank purposes, so I would urge some caution when it comes to reciprocal links, especially when that linking becomes excessive, like described in the patent application above.
Outbound links can be valuable to the visitors of a site. Agreed, linking for search engine gain has been frowned upon. Excessive linking suggests that the page offers little so is usually penalized.
Although it seems to be accepted that the higher the PageRank of a page the more links are followed, usually leading to more deep pages being indexed. The flip side of this is that nobody ever really links to a links page offering it little to no PageRank.
This pretty much leaves this page useless. Fair enough I say. I have seen pages that provide links to other resources get linked to because they provide a great deal of value to visitors. In addition to links, they describe why the links listed are included on the page, and how they can help visitors. Creating a links page that can be that popular can take a fair amount of work, but it is possible. Interesting read, thanks for providing it. That i can appreciate. I dont want any links i add to cause a good website to end up with an incorrect classification.
I think that those would be some of the main takeaways from the patent filing. As as an SEO, I feel that getting incontextual link is the most powerful form of linking methods and perhaps the best form of SEO practise. Perhaps I would go for highly relevant llink exchange but natural to some extent.
It worked wonders but again relevancy is the key. Links do play a role in how a search engine might index a page, but the easiest and first step anyone can take in having their pages show up for specific queries is to create pages that use the words that their audience will search for and expect to see. And those pages should be ones that provide enough information and value that people might bookmark or save them, and refer others to the pages by email or link or even word of mouth.
What about flow of PageRank between sites that link reciprocally — could there be a damping factor? The description of the original incarnation of PageRank includes a dampening factor to begin with, and many of the variations of PageRank that have been described in patent filings and whitepapers tell us how links might be weighed differently based upon a wide assortment of factors.
I have used a sensible amount of reciprocal links on my sites which have resulted in much improved rankings, a good pagerank and well respected sites in their subject circles. It is natural that some sites will link back and forth at each other, especially when they share a topic or a common owner.
And what about Reciprocal Links between same sites translate in different languages with different domains? One in. It would be a great one to pose to someone from one of the search engines.
I can see wanting to link between pages that provide the same information in different languages, regardless of whether they were on the same domain or a different one.
That review might include more automated processes, or could include the use of a human reviewer, as the patent filing also notes. The benefits of reciprocal linking is getting targeted traffic directed to your website and vice-a-versa. Linking to your competitors will actually help you. For example do a search on Google for your keyword s and find your competitor with the number 1 ranking position, now check their links page. You will more than likely find other websites that are sending them quality traffic, as well as other potential reciprocal link partners for your website.
Will any websites link do? When looking for potential reciprocal link partners there are few things you can do. Using search engines as mentioned above is a very good way to go about getting reciprocal link partners.
Visit the top 10 or 20 sites ranked in Google and yahoo, and do some research on their link partners. Some other things to consider are sites with quality content, articles, reports, e-books, anything that is original. Two other great free tools for researching reciprocal link partners is the Google and Alexa toolbars.
Within the Google toolbar you have the ability to check the page rank Google has assigned to a potential link partner, the higher the page rank the more traffic and quality content that particular website offers.
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