And they are not as customizable as a website built from the ground up. For example, I am a Photoshelter user. When I started with them, I used their East template. This is a mosaic-style template. Mosaic style templates are great for showcasing the work of photographers and have been very popular lately. One glance at the landing page and a potential client can instantly get a feel for your style.
I had no control over the appearance of my landing page. Or the first impression that I was giving to people coming to my site for the first time. I decided to change to a scroll style template. This allows visitors to see a large, attractive rendition of my images. They can also easily click on an icon in the bottom left-hand corner of the site.
This way they can view each gallery in a mosaic tile format. One handy feature of a lot of these types of web builders is that you can test out how your images will display in the template before actually hitting publish.
This is one tip that is often met with objection by photographers. After all, we are visual people and for many of us, writing is a weakness and a chore. Having a photography blog connected to your website can be extremely beneficial. For example, having a WordPress powered blog connected to your website can increase your SEO and website ranking. Blogging is a powerful marketing tool that can help you connect to your ideal audience.
It reminds your followers that you are a working photographer. They assume you are good and want in on the action. So many photographers focus a lot of their marketing efforts on social media. But blogging actually helps you create an asset that drives more and more people to your work over time.
Your photography website is your online portfolio. Your photography website will define how potential clients see you. A poorly designed website will call your professionalism into question. Jasmine separated the blog area from her main site , but this way created a more creative blog with unique navigation. A more straightforward approach to blog page design, Burrard-Lucas has post excerpts on the left and useful widgets in the sidebar on the right.
You have to also interpret them and take informed decisions on how to improve things :. Often being the second most visited page on a website, the Bio page is critical. Successful photographers have learned to pay special attention to this page and have written their bio in a clear and concise way along with a self-portrait of course, or a creative video with tools like Animoto.
Although simple at first sight, the process of writing something about yourself can be quite challenging, not to mention knowing what other elements to put on the page and how to optimize it. Building a strong brand identity for your photography business requires something distinctive.
This can be done by better understanding your audience and by catering your message to them. But it also has design implications. Going for a bespoke design from a quality designer can really set yourself from the pack. This is surely the most professional option. I help photographers worldwide with professional design and development services , SEO, consultancy, etc.
A common problem photographers face is with the quality of their hosting provider. Many successful photographers have understood that a fast and error-free website is important. That means working on site performance , investing in a quality hosting provider , checking and fixing any broken links , and regularly doing small experiments to further improve things. Successful website owners pay attention to both on-site and off-site SEO. The on-site info title and meta description tags, headers, image captions and keywords, etc.
You should think of each link as an endorsement of your content. The more links, the more the search engines are likely to consider you a credible search result.
Differentiating yourself through SEO tactics alone is nearly impossible. By browsing this website, you agree to PhotoUp using cookies to provide you a more personalized browsing experience. I agree. So how do you make yours stand out from the rest? Check out these helpful tips. Make sure your website has the Big 3. Put your menu on the top or left side of the page. Make it easy for the viewer to navigate your site.
Important content should be at the top. Include a blog. Increase contrast by using a dark background. Choose only your best photos. Make sure your website is responsive. Organize your photos strategically. Embed watermarks on your photos. Real Estate Photo Editing. Virtual Staging. Single Property Websites. Real Estate Virtual Assistant.
Transaction Coordinators. Photographer Virtual Assistants. And you really want to pay attention to this, because no one ever looks farther than the first results page. Essentially, your ranking will depend on the quality of your content, links, and on-page SEO elements.
Check out our complete guide about SEO for photographers to learn more about this topic. Your portfolio should include links to all your social media profiles. And, of course, all these profiles should include a link to your website. This reciprocal relationship is the core of social media for photographers. It drives traffic to your main portfolio and in return helps you grow an online community. On top of that, these platforms allow you to create a dialogue with your audience and curate your customer loyalty.
Simply focus on what you are passionate about. You can share behind the scenes anecdotes, technical tips, creative and inspirational projects — and literally anything else related to your work. Not only will your portfolio become much more engaging for visitors, your SEO will improve significantly. On top of that, it will offer you great content to share on your next email marketing campaign.
Before you hit the publish button, take a look back at the beginning of the process and see if the final result matches your plan and vision. Does this website truly reflect the essence of your photos? Will visitors be able to understand who you are and what you do? And, most importantly, are you absolutely in love with it?
You might even want to get a second opinion before the big reveal to make sure it lives up to your work. This is actually one of the most common portfolio mistakes.
You may think that all the hard work you put into creating your site now allows you to take a break and let the Internet do its magic. However, you should know that making the most out of your site will require some of your time every now and then. By Judit Ruiz Ricart.
0コメント