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Did You Know? Our program is approximately 90 years old! Reihart was the first medical technologist to be registered in the state of Nebraska and a pioneer among Nebraska women scientists Program founder Helen Wyandt Reihart conducted research on the flu pandemic Medical Technology was the first established allied health program at UNMC In , the University of Nebraska Hospital clinical laboratory performed a total of 9, laboratory procedures.
Today, Core Lab alone processes over 10, lab specimens per week. Today, 70 to 80 percent of all medical decisions are based on the precise and accurate results of our laboratory professionals. With the help of the actions of our members and of lab professionals across the country, we were able to make a large impact. Thank you to all of those who participated. For the NMLW campaign, we focused on celebrating the real reason that our members are called to this profession.
The campaign was called, Born Lab, because we felt that medical laboratory professionals are not made, they are born. The campaign officially kicked off on March 6 with the launch of the Born Lab website. On the website visitors could either enter to learn more about the medical lab profession, or start the lab week celebrations. New this year, we developed the Celebration Toolkit. The toolkit included several do-it-yourself items such as printable stickers, customized cake decals and downloadable stat cards.
As always, we offered free promotional swag, such as brochures and posters, for CSMLS members to order. Over 2, items were downloaded throughout the campaign. In the lead up to Lab Week, we announced a component of the campaign that we had been working on for months prior to the launch. We were able to reveal the results of The Pocket Project. This project was initiated to encourage prominent Canadian influencers to help us celebrate and show support for medical laboratory professionals.
We delivered customized pocket protectors to prominent Canadians asking them to tweet a photo wearing it in support of lab professionals. The photos we received were displayed on our Born Lab website, as well, were used in further promotional materials on social media platforms.
The campaign put the spotlight on medical laboratory professionals, what they do and how they make a daily impact in the lives of others. Beginning on February 27, the CSMLS kicked-off the campaign by asking members to select the key messages they felt were important for the public to know about the lab.
Then every other week, between March 7 and April 18, there were activities that members could participate in that would provide a real-life glimpse behind the closed doors of the lab. Members sent their comments, tweets and photos through emails, Twitter and Facebook. Each activity was turned into an interactive piece of information and added to the Our Focus is You website.
The website was constantly growing throughout the campaign, with new material added weekly. The result was a unique and informative website that was a collaboration between the CSMLS and the members who contributed. During the campaign, National Med Lab Week content was shared over 3, times on Facebook alone, reaching an audience of ,, and over 7, website views. We want to thank the following organizations for their support. Their generosity helped to make this a fun and successful campaign.
We hope that everyone took some time to both celebrate and help raise awareness during this one week in the year when the spotlight is focused on the lab. The webpage included a variety of special actions designed to help inform others and celebrate the medical laboratory profession. These actions included sending eCards to colleagues, downloading a profile picture for Facebook and sharing the official NMLW video. Patient care is supported by medical laboratory professionals.
You may never see them, but their impact is broader than you may think.
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